Shoes by Suave - Wide Fit Footwear
0161 980 0205
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Shoebridge (2006) Ltd trading as Shoes By Suave is committed to safeguarding the privacy of our customers whilst providing the highest possible quality of service. As soon as you enter our website you’re using a secure server, ensuring all browsing and orders remain secure. Furthermore, as required by the UK Data Protection Act 1998, the EU General Data Protection Regulation (2016/679) and the UK Privacy and Electronic Communications (EC Directive) Regulations 2003 (Data Protection Legislation), we follow strict security procedures in the storage and disclosure of information which you have given us. Our security procedures mean that we may occasionally request proof of identity before we are able to discuss sensitive information, such as a recent order with you. Under the terms of the Data Protection legislation, we are required to explain to you how we will treat any personal data which we collect from you.


Who we are

We are Shoebridge (2006) Ltd and we trade directly with consumers under the name of Shoes By Suave (Registered in the UK, company number 05804531), located in Timperley, Cheshire, United Kingdom. We sell a range of wide fit comfort leather footwear through catalogues, advertisements and on the internet. The website is owned and operated by us. Under the Shoebridge (2006) Ltd umbrella we also supply footwear to UK high street retailers and represent the Suave Shoes brand in the United Kingdom. Any questions relating to data protection should be directed to:

The Data Protection Officer, Shoebridge (2006) Ltd, Larkhill House, 240A Stockport Road, Timperley, Cheshire WA15 7UN


Data handling definitions

In this document we may make reference to three different types of profiles when talking about data handling:

  1. The Data Subject: anyone whose personal identifiable data we hold, for example a customer or receiver of one of our catalogues
  2. The Data Controller: The business offering good or services, that’s us Shoebridge (2006) Ltd trading as Shoes By Suave. We are responsible for the safe storage and use of the data
  3. The Data Processor: This is any third-party supplier we use to distribute our products or securely store data, for example Shopify, MailChimp, or Royal Mail Group


The information we collect and how we use it

We collect data because it is necessary for the pursuit of our legitimate interests.

It is our policy that your information is private and confidential. Accordingly, the personal information you provide to us is stored in a secure location, and is accessible only by designated staff, via a secure named login.

In order to fulfil your order (for example - for the purchase of leather shoes), we need to know certain personal details collected at the time of an order. The information we hold will consist of but not be limited to the following: title, name, address, mailing preference flags such as ‘Do not send me offers via mail’, products purchased from us including their cost, your telephone number if offered to us (this will only be used for matters relating to your order), email address if offered to us, and where we believe you heard about us from. Credit card details are encrypted and are not stored on our systems once used. We do not collect any sensitive data (special category data) such as race, religion, biometrics or health data, but we do collect shoe size/s ordered.


How we use your information for direct marketing & how to manage your marketing preferences

Marketing by us, Shoes By Suave 

We would like to contact you by post and/or email to let you know about our new collections and any offers we may be running. This will usually be in the form of our latest catalogue. If at any time you no longer wish to receive Shoes By Suave catalogues, mailings or emails, please contact us using any of the methods given below and we will endeavour to action your request as soon as possible. 

Marketing by other companies 

We may share your details with other carefully selected retail companies who we feel may be of interest to you. We work with Epsilon Abacus (registered as Epsilon International UK Ltd), a company that manages the Abacus Alliance on behalf of UK retailers. The participating retailers are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, and home interiors categories. They share information on what their customers buy. Epsilon Abacus analyse this pooled information to help understand consumers’ wider buying patterns. From this information, retailers can tailor their communications, sending people suitable offers that should be of interest to them, based on what they like to buy.

Please note that Epsilon Abacus may transfer data outside the European Economic Area (EEA). The transfer will take place in the presence of appropriate safeguards, including standard data protection clauses adopted by the EU Commission. If you would like more information, please contact us.

If you do not wish us to share your information with these carefully selected companies, please tick the appropriate box when ordering. You can also update your preferences at any time by contacting us.

If you would like to stop all unsolicited postal communications, we suggest that you register with the Mailing Preference Service (MPS). MPS is a free service set up in 1983 and funded by the direct mail industry to enable consumers to have their names and home addresses in the UK removed from lists used by the industry. It is actively supported by the Royal Mail and all directly involved trade associations and fully supported by The Information Commissioners Office (ICO). For more information or if you wish to register with the MPS please visit their website


How we use information to understand our customers wishes and shopping preferences

Our communications are designed to tell you about the benefits we can offer so that you have access to our best deals. We use the information we have about you to tailor the content and try to ensure that the offers are as relevant to you as possible. Under the Data Protection Legislation, this might qualify as profiling. If you do not wish us to use your data for this purpose, please contact us.


How we use your information to improve our service and our products

We may hold any feedback from individuals relating to customer service or products to help us improve in these areas. Customer feedback may be used within our catalogue designs and/or on our websites. If at any time you wish this information to be removed, erased or not used in any such way please make this clear on the feedback you provide us with, you can also update your preferences at any time by contacting us.


Data processors

We work with the following data processors in order to carry out our direct marketing activities.

The Mailing People (Registered in the UK, company number 02681030)

The Mailing People process name, address and mailing preference details only to enable them to mail out our postal communications (including catalogues) on our behalf through Royal Mail or any other recognised mail carrier.

Epsilon Abacus (registered as Epsilon International UK Ltd, company number 3610044)

Epsilon Abacus process name, address, mailing preferences and purchase history for the purpose of sharing in the Abacus Alliance. For more information on how Epsilon Abacus use the data see section How we use your information for direct marketing.


How long we keep your data for

As a retailer, we are fortunate to have loyal customers who purchase our products over many years. To serve our customers in the best possible manner and to continue to inform them about new products and services we have decided to retain customer data for 20 years after the last purchase date.


Your rights

You have the right to ask us what personal data we hold about you

If at any time you wish to exercise this right you can contact us using any of the methods given below and we will endeavour to action your request as soon as possible. To protect your privacy and security we may need to verify your identity before providing this information.

You have the right to ask us to update or amend any out of date or incorrect data

If at any time you wish to amend your data you can contact us using any of the methods given below and we will endeavour to action your request as soon as possible. To protect your privacy and security we may need to verify your identity before making amendments.

You have the right to ask us to delete the data we hold about you

If at any time you wish to exercise your right to be forgotten / have your details removed from our systems, you can contact us using any of the methods given below and we will endeavour to action your request as soon as possible. To protect your privacy and security we may need to verify your identity before deleting your data. In order to make sure you are not inadvertently added back into our mailing options, we may retain basic information to ensure you are not included in any further mailings.

We will seek to act in the best interests of our customers and will not abuse our position of data controller for the data we hold. We wish to be as clear and transparent as possible and uphold any requests for data disclosure, amendments or deletions as soon as possible. Due to the nature of data and catalogue printing, when an amendment is made to data it may take up to 6 weeks for it to become effective, although we will do everything possible to ensure this time delay is kept to a minimum.


Our website and credit card security

We take the security of our customer’s data very seriously. When purchasing directly from our website or over the phone you can be assured that payments are processed through a secure portal which maintains data security.

Our website, which we also use to take credit card payments over the phone, is powered by Shopify, a leading ecommerce platform. All Shopify sites use SSL (secure socket layer) encryption technology as standard, ensuring that no data can be intercepted as it goes across the network. Shopify is also certified as level 1 Payment Card Industry Data Security Standard (PCI DSS) compliant, meeting all 6 of the PCI standards:

This means that our customers can have peace of mind when shopping from us.

We always advise customers to be vigilant when buying from any online retailer, including checking for:


Computer tracking and cookies

A cookie is a small piece of information sent by a web server to a web browser, which enables the server to collect information from the browser. Find out more about cookies at

Some of the cookies we use are essential for the operation of our website. For example, they allow us to identify customers and ensure they can access their account pages. We also use cookies to analyse how our visitors use our website and to monitor website performance. This allows us to provide a high quality experience by customising our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We use functionality cookies to allow us to remember your preferences. For example, cookies save you the trouble of typing in a username every time you access the site, and recall your customisation preferences.

Where third-party cookies are present on our sites, we attempt to be as upfront and clear as possible about their intended purpose. We may use third party cookies to help us with market research, revenue tracking, improving site functionality and monitoring compliance with our terms and conditions. These third-party companies may collect and use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visit to our website in order to provide advertisements about goods and services likely to be of greater interest to you. These third-party companies may use cookies and other technologies to recognise your browser to collect and record information about your web surfing activity including your activities on this website.

As we’ve explained, cookies help you to get the most out of our website. Please remember that if you do choose to disable cookies, you may find that certain sections of our website do not work properly.


Contact us

We wish to be as clear and transparent as possible regarding our data collection, data security and how we use it.

If at any time you have any questions or comments regarding this we would be happy to discuss this with you.

You can call us on: 0161 980 0205
You can write to us at: The Data Protection Officer, Shoebridge (2006) Ltd Trading as Shoes By Suave
Larkhill House, 240A Stockport Road, Timperley, Cheshire, WA15 7UN
Or you can email us at:


Amendments to this policy

Please note that this privacy policy is subject to change from time to time. It was last updated in May 2018.